The elevator pitch, a well known staple in the business world, is not something most writers think applies to them. Most writers are wrong. Just as you should have a short and sweet answer to “What do you do?” and “Whose your ideal client?” you must have one for thee enviable (and often asked out of politeness) question “So, what’s your book about?”
The first set of questions provides the asker with important data they can use. The third, if done well, give you an air of authenticity and professionalism so need for a writing life.
So, what’s your book about, Colleen?
Thanks for asking. Here’s what I’ve settled on: If a cozy mystery and an alien invasion story met, fell in love and had a baby, it would be my book.
What do you think? It gives you a general idea of both genre and tone and when I’ve tried it out on people, it’s gone well. It could change. Probably will wen all is said and done, but it’s a great start.